Home Business Website Promotion Techniques – Attracting Targeted Traffic to Your Home Business Site!

Apart from the regular home business marketing & web site promotion strategies that you adopt to get traffic to your home business website, here are some very smart innovative business marketing tips & web site promotion techniques that can increase the traffic to your website significantly without much effort on your part.  

1. Organizing a free contest  can draw a lot of traffic to your home business website. First you should publicise the contest by:

  • Submitting your contest to hundreds of web sites that carry listings of free contests .
  • Blog about this contest.
  • Twitter this contest to your followers.
  • Send messages about these to your friends / groups  in social sites like Facebook, MySpace, zenzuu, viral networks etc.
  • Broadcast press releases about your contest.

2. Ask participants to subscribe to your list to get the updates on the progress of the contest & winners. This will get them to receive your offers/ products/ services from your home business by email.   

3. Next the prizes /gifts announced should be related to your target audience ‘s requirements. This will boost up the interest to participate in the contest.  Always offer more than one prize, something like a grand prize  followed by runner-up prizes.   

4. Add your bonus products or services as runner up prizes.   

5. Promote your website by ensuring your prizes have genuine value otherwise the whole marketing effort can back fire. You will get negative publicity than good exposure for your business. All these activities apart from increasing your website traffic will elevate your image and reputation as an expert / experienced internet marketer.    

6. Give clear information about all the prizes, so people will be interested in entering the contest. Do not write to mislead  people with any vague information . This can have a bad impact on your home based business in the long run.  

7. Make the process to enter the contest on your home business website simple. The easiest way could be to ask the participants to enter an entry form directly on your Web site or by e-mail.  

8. Try to capture as much as relevant info. as you can when they enter your contest like: First / Last Name, Street Address, City, State, Zip, Day/Evening Phone Number, E-mail Address, Web Site / Blog Address etc.

9. Give your contest page a professional look and feel. Create an “Official Rules” Web page for this contest on your home business website.

10. Do mention the time period of how long your contest will be run. Tell visitors how you will be sending out the prizes. 

11. Display pictures of the proposed prizes on your home based business website. 

12. Get some well known names in your home business industry to judge the contest .

The whole process of organizing the contest could take about a week -10 days to plan and set up but could give you potentially a lot more eyeballs, credibility , better visibility on the search engines, more members to your home based business list and hence more sales.

Keep Moving Towards Internet Marketing Success

Thousands of hopeful individuals take a shot at starting their own internet marketing business each and every month of the year. Why is it that the majority of these individuals end up failing or simply give up on their dream of online business success?

This short article does not deal so much with the technical reasons why this happens but rather is more so meant to be an encouragement to all those who are trying to start that internet home business but are not seeing the results they expected when they started out.

You may ask “who am I to give any advice on this subject?” I have been involved with internet marketing in one way or another for the past eight years. I happen to own and operate a online business specializing in helping others succeed online by providing information, advice and tools that they need to realize their internet marketing dreams.

I have been on both sides of the coin so to speak. I have seen days where I saw no progress at all. Then I have also seen times when I have reaped all of the rewards that online business can produce.

There are just a few things I would like to leave with you today. The first being, unless it is just an impossible situation causing you to have to give up, don’t give up your dream, goals and plans.

You will definitely experience days where you have not seen any progress, no sales, no customers beating down your virtual internet business door to buy your product or service. In this case remember that you are not alone. Don’t let this discourage you There are very few successful internet marketers who got it right the first day. They did not let bad days stop them. Use times like that to strengthen you resolve to push even harder.

There are really things that you need to learn, internet marketing techniques, methods,and systems that will help you get to where you need to go. Learning and understanding these techniques can take time. Keep in mind that all of the successful marketers had to learn them. Either by trial and error or getting tips, advice and know how directly from those that have already made their mark in the business.

Below are a few tips that will keep you moving towards internet marketing success.

#1. Get Tough. Prepare yourself to be in it for the long haul, Keep in mind that internet marketing success is not a sprint but a marathon that takes some amount of mental toughness. Strengthen your desire to succeed at your chosen niche by visualizing your end results, see the benefits that your persevering will produce.

#2. Make Attainable Goals. the best way to check out the progress that you are making is to set smaller goals for your self that you are sure to reach. These little goals will not only keep you informed about what you have already done or what you still have to do, reaching them give you a the rewards of tasting what it feels like to make progress in you internet business ad give you the desire to have more success. The bigger the goal you accomplish the greater the rewards will be,

#3. Keep an Eye On Those That Know. An effective way to keep your motivation levels high is to keep your eyes on the successful internet marketer. Find a internet business operator in your marketing niche that knows what it take to have success online. Then try to find out all you can about that individual. His or her successes as well as failures. At some point you may want to contact that marketer to ask advice. You will be surprised just how many successful online business people are willing and ready to give you some of their years of experience in the form of advice. Ether is nothing better that a positive and successful role model to keep your dream in front of you.

I hope that this information will help give you a new resolve and method to keep moving towards your internet marketing success

Remember this if they could do it, believe it so can you!

The Bold Truth to Succeed in Home-Based Business

You came to the right article if you are about to start your venture in your home-based business. First of all, congratulations; you are an individual with an open-mind that thinks outside of the box. You are in the right path to achieve success in all your goals and missions that you have in your life. Does this mean that it is a guarantee that you will succeed in your business? And that you are going to make millions of dollars just by starting your business? well no. BUT, with the right company, the right marketing system that can help you promote your business and with your commitment, dedication and persistence required for success in any business; I can definitely tell you; your life is going to change for the better.Being successful in home based business is not difficult, but you need to know what you are doing. First of all, make sure you join a business that you are passionate about. This company needs to provide value to you and the end user. Also, you need to make sure that the company is financially stable. There are lots of companies out there. Do your homework. Do your research; believe me, this is a key to succeed in your home business. You need to believe in your company 100%. That is why; I mentioned to choose a business that you are passionate about. It will definitely help you in the recruiting part of your business.After, your have chosen a home business that excites you; makes sure that a leader is your sponsor. What does this mean? Make sure that the person that invited you to the business can provide you with the techniques, training and motivation necessary to explode your business. This is important so you can make money fast. Your leader needs to provide you with a marketing system that will help you explode your home business. This marketing system needs to provide you with endless number of people that are interested in your business. And this method needs to be standardized so you can help and demonstrate to all your recruits to use the same method that is proven in achieving the results in your business.Once, you have those components established; it all falls in your shoulders. The business is not going to grow by itself. You need to have the committed, dedicated and persistence. Like I mentioned, success in a home base business is not difficult, but; you will just need to you what you are doing to be successful. Follow these suggestions and the sky will be the limit for you and your business.

How To Start A Successful Home-Based Business – 4 Steps For Success

Many people want to start a home-based business these days, whether it is to supplement their current income or to break away from corporate America, it is possible to build a successful business from home as long as you understand how its done and then take massive action to become successful.Now there is one big problem with the home-based business industry, and it is that there are so many “opportunities” out there that promise you big money as long as you purchase their “how-to” product. Let’s make two things clear right now: 1 – You can build a successful home-based business rather quickly, and 2 – You need to develop your own products or services in order to create a real business and be successful.So what this means is that you should stop looking for that one “magic bullet opportunity”, and instead focus on a business that is built around good quality products or services that you develop on your own. Now you may not think that this is something you can do, but you really can and I want to show you exactly how. What I am about to give you is a very basic breakdown of the exact steps I took in building my home-based business, but they are in fact exactly what you need to do if you want to create a real, long-lasting, highly profitable home-based business.Step 1 – Find a niche that is profitableThis simply means you have to find an area where there are plenty of people who are actively looking for products or services to help them fix a problem in their lives. When people have a need for a solution, they are going to be willing to pay big money for good solutions. Now many people will tell you to avoid industries with too much competition, but where there is competition there is money.Step 2 – Create products to fill the needs of the peopleI highly recommend you create digital information products, which are ebooks, audio products, video products, etc. It is insanely easy to put together these products today, especially with the amazing software that come with most computers. You can charge good money for these products, especially beneficial is the fact that these products are digital so there is no need to store them, and sending them to your customers is free because they are sent through the Internet.Step 3 – Put your products on a websiteEveryone is online these days, so if you want to reach the largest audience possible and make the most money, you absolutely have to go an get a website. This is very cheap and easy to do these days, so even if you have no experience with this sort of thing, it can be done reasonably quick and painless.Step 4 – Get people to visit your websiteAgain, since there are so many people online these days, all it takes is a few creative methods and you can drive tons of hungry consumers to your website. Things like article marketing, creating YouTube videos, and even having a blog are great ways to get people to check out your business. The key to making this work on a larger scale is to try a few things out, see what yields the best results, and then do that on a larger scale.

Home Based Business Opportunities – Be Realistic and Dedicated

Home based business opportunities are getting popular during this recession. People are worried about their job security and are looking for options. You can work part time or even full time on line and earn some extra money.If you have thought of starting a home based business, there are some irresistible opportunities if you have the right attitude and knowledge. However, you’ll need to understand that earning money sitting at home is definitely not going to be as easy as you might have imagined. For heaven’s sake, do not get carried away with the become millionaire overnight plans.Making profit in a business will require lot of hard work and dedication which many people lack and therefore they fail miserably with their home based businesses. You need to be very patient and work constructively at the same time in order to attain success in life.One such home based business opportunities that require lot of patience, hard work and strong commitment is data entry work.Internet is a vast ocean of information and there are lots of companies hiring people to work from home to do the data entry jobs. There are websites that offer article writing as an earning opportunity for people sitting at home. If you have knowledge on finance and accounting, the possibilities further increases since there are companies and business owners hiring people to maintain their account records.Is it really so simple and easy? Do you know if they are legitimate and authentic? Do you have complete information about their payment guarantees? Well, these are just few of the questions that you need to ask yourself. The increase in demand for home based business opportunities have given rise to lot of online scams and frauds.You will need to do a complete research about the company which offers online typing or data entry works. You might consider talking to friends and relatives about the company are you could even try the online discussion forums.In these cases, referrals from friends and contacts often work well since they are already making money with those companies. Authenticity is assured in referral cases when compared to a fresh new company whose reviews are yet to be known.Data entry works is usually involved with some entry fee at the time of registration. Make sure that the company gives you money back guarantee if you are unable to open with them. If you are not satisfied with the work, you can ask for refund within the specific time which they mention. Data entry jobs can help you to earn few hundreds of dollars and not thousands which many of the companies claim.You will need to educate yourself to understand the contract and legal implications involved in data entry works. You might want to take legal help to understand the loopholes of the contract and act accordingly with the company.Understanding the entire procedure of data entry will only help you to work better and make good money. It definitely will not make you a millionaire but it sure can take care of some of your household expenses. I myself have tried loads of home based business opportunities but succeeded in only a few. It took me almost 2 years to make decent money working from home.Work hard and be realistic with your approach towards your home based business opportunities. Do not expect them to change of fortunes because only you can change your fortune.Make it a great day!Darrell Lischka

Affiliate Marketing Vs Multi Level Marketing

Affiliates vs. MLM’ers, my thoughts

It has long been discussed as to which method is the most effective method for generating an income stream online. This discussion has led to all out smear campaigns of both types of online marketing. This is a disappointment and has created a lot of doubt and concern for those people looking to get into either type of marketing. The advent of so many ponzi schemes, and disreputable companies that have launched, taken people’s money and then vanished just as quickly in BOTH types of marketing has made this a narrow and treacherous path to walk. I want to go over a few different points in each and leave the decision in the hands of the reader.

Affiliate Marketing Pros and Cons

Affiliate marketing has quite a few pros involved in it. The main ones that stand out the most of course are:

You do not need your own website
You don’t need your own product
You don’t have to worry about follow-up, customer service, delivery or technical support.
You get up to 75% commissions on many products and you can get started and usually promote the links for free.
That all sounds very appealing to the new person who just entered “how do I make money online” into Google, and found 75 products that have those exact points in the beginning, but let’s look at the negative side to this form of marketing

There are over a million affiliate marketers on ClickBank alone
Getting people to see your affiliate site is easy, but getting people to open their wallets, is a lot harder.
Discouragement becomes easy because it takes a lot of traffic, even targeted traffic to see any results.
If you are not careful, you won’t benefit from follow up sales due to the vendor capturing the email address, and not you, meaning you don’t build your list.
It is a constant battle, and a constant form of work that is hard to put on autopilot.
So with these things that NO one will tell you it paints a different picture, but that’s not to say that a person can’t be successful with affiliate marketing. It is just better to be armed with all of the facts right? These facts alone won’t help you completely, but if you know what your up against, you will at least have some idea of where to start.

Multi Level Marketing Pros and Cons

Let’s change gears for a second. Multi Level Marketing has been around for as long as I can remember, and in fact back in the early nineties I even tried my hand at Amway, I also failed miserably at it. Now that a lot of Multi Level Marketing organizations have gone online let’s look at some of the advantages!

The reach of each individual marketer becomes vast, almost infinite, with more and more people coming online every day, you will always have someone to market too.
You will usually not need your own website, though a dedicated domain name of your own usually works better.
Again the product and follow-up is handled by the staff at the MLM company, (if you are in a reputable MLM company.)
The residual income is recurring, and as long as people are happy, continues to grow.
In the right situation the opportunity to make a living at MLM can happen.
Multi level Marketing can be a lucrative career according to these points, but again, when people are trying to recruit you, they leave out some very important things that can be construed as negative.

They claim a part time effort can create a full time income, but this is a fallacy, because if you don’t live and breathe your MLM you won’t get anywhere.
You have to talk to every person that you hope to recruit, because people are not going to follow you if they don’t know you or trust you.
Even after you are making a full time income in MLM, if you are not encouraging and helping your downline grow, the people at the bottom will quit because they don’t make money until they have people below them.
The career of an MLM’er is a life time career because it is necessary to continue to support the people below you.
Less than 3 percent of Multi Level Marketers ever make a full time living at this endeavour.
Finding the right Multi Livel Marketing company is almost impossible in the online world due to so many deceitful sites and false advertising.
This shows a very different side of Multi Level marketing, and if people know this information going in, they might reconsider. This is not to say that Multi Level Marketing is a bad idea, it is just necessary to know that it takes a very serious commitment.

So which one is better then?

The purpose of this article is not to determine which one is better. The information provided is just an honest look at the pros and cons of both marketing ideas so that YOU the reader can make an informed choice if you plan to get into one or both of these ideas.

In conclusion I will tell you that I do both types of marketing described above, and I have mild success with both. I enjoy affiliate marketing as the returns are higher in the short term, but I also like the relationship building involved in Multi Level Marketing, so I am a supporter of both, but what I learned in my time as to the pros and cons I have now shared with you, and I hope you have enjoyed this information and will share it with your friends!

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.